The other night, I went to an event and made all kinds of great, new contacts–many of whom are either in the blogosphere or members of the local media. It was a relaxed environment. We were chatting and laughing over bubbly glasses of champagne and delicious, bite-sized hors d’oeuvres.
In conversation, it somehow came up that I write a blog. A few had visited the blog, read my content, etc. They had nothing but kind words to say about it. Of course, I thanked them. But I was thinking, “Gosh, I hope they don’t really read the content…”
This whole scenario has been playing on repeat in my head for several days now. For the first time since I started blogging, I wasn’t proud of my blog. It wasn’t because I don’t like the look (I love it) or because I don’t have great examples of my work here (I do). It has occurred to me that I’m not wildly proud of the content. What began as a more professional blog has transformed into a personal, lifestyle-type blog. My posts now include recipes, travel adventures and life updates.
And truthfully, I think I prefer this style of writing more so than PR-focused posts. It’s natural and heartfelt. It’s real.
Don’t get me wrong–I read tons of fabulous blogs by incredibly talented PR people, social media gurus and communication masterminds. And more often than not, I end up learning something new after reading them.
For me though, I’ve used this space as an outlet. A way to express my thoughts, life changes, career moves and relationships. And this has been the identity of my blog for a while now. So why wasn’t I prouder in that moment?
I guess the bigger question is–isn’t it okay that my blog’s identity has shifted? I’m not the same person I was when I wrote my first post. I’m older, wiser (I hope), in a different place, with a new job and an exciting life ahead of me. So it’s only natural that my voice has changed, right? Right.
From now on, I will stand proud of this hodgepodge, inconsistent space. Cheers to that!
